Bumble has introduced an in-app, weekly Netflix-themed game dubbed “Netflix Nights in” in which users are asked questions on the most popular Netflix series. To determine who can answer the questions correctly, players can play against each other.
An earlier Bumble survey revealed the 78% who use Bumble think it’s easier to communicate with matches when they share the same tastes in movies and television. Seventy-two percent of the respondents to the survey reported they had talked about movies and TV on a date.
“Netflix Nights In” which starts on January 30, the next Monday and run until March 13 is a brand new feature offered by Netflix. Bumble users will be able to play the game across Canada, the U.S.A., Canada, and in the U.K.
Every Monday, the questions will revolve around a single program “Emily in Paris,” “Stranger Things,””” “Squid Game,”” and “Love is blind.” The only viewers and their companions will know the correct answers to every question.
Each episode will also feature characters from the show’s companion series including Ashley Park, Alexa Lemieux and Amanza Smith, who is from “Emily in Paris” and “Love Is Blind.”
“When we begin to get acquainted with people, it’s human instinct to look for the common interests. Magno Herran (VP Marketing Partnerships at Netflix) stated in a statement, that it offers people something to share and lets them connect beyond the superficial conversation. We are thrilled to see people build communities around Netflix films and shows. We wanted to provide users the possibility of meeting people they enjoy by their Netflix watching patterns. This collaboration also lets them make use of the ‘if you’re known’ Netflix references that have proved to be a fantastic source of conversations to start.
The event took place in October of 2022. Bumble was partnering with streaming platform Apple TV+ to offer users a blind-dating service that was an adaptation of the application from “Ted Lasso.” This experience, which ended in the last year, randomly linked users with potential matches with no one seeing their faces. Users could communicate with each other for three minutes.
Tinder is also working to crack the ice by identifying ways to help users. The 2nd ” Swipe night” series was first launched in 2021. It included an interactive “choose your own adventure” storyline that users could play every week. The year 2022 was the first time Tinder collaborated with rescue organizations to let users include shelter dogs in their profile pictures for National Dog Week.